MANILA, PHILIPPINES — Taiwan Excellence kicked off its vibrant three-day event, LOHAS Days, on September 12 at Ayala Malls Market! Market!, spotlighting the concept of LOHAS: a Lifestyle of Health and Sustainability. Designed to inspire Filipinos to embrace wellness and eco-conscious living, the event opened with a lively press launch graced by Miss Universe 2018 Catriona Gray, who was officially introduced as a Taiwan LOHAS Advocate.
The launch signals a major initiative by Taiwan to bring its innovative health and sustainability solutions to the Philippines. Key officials from Taiwan’s top institutions and representatives from leading wellness brands were in attendance to show their support.
Setting the tone for an energetic weekend, the press conference began with a spirited cheer dance set to the anthem of Taiwan’s professional baseball team—an exciting nod to Taiwan’s vibrant culture and its growing presence in the global wellness scene.
Delivering the opening remarks, Ms. Josephine Shun, Director of the Economic Division at the Taipei Economic and Cultural Office in the Philippines, said: “Taiwan is serious about health. Our government is promoting a big vision called Healthy Taiwan. Taiwan is known as the Bicycle Kingdom and one of the top three fitness equipment exporters in the world. I invite you to enjoy everything around you and have fun with your family and friends.”
Mr. Alex Lai, Director of Taiwan Trade Center Manila, emphasized the value of innovation in the LOHAS movement: “17 Taiwanese companies have brought more than 30 innovative products. The Taiwan Excellence Awards have celebrated innovation as Taiwan’s core value. Behind every award is a simple belief: innovation brings a better life.”
Miss Catriona Gray expressed her enthusiasm for the movement, stating: “I’ve always admired Taiwan for being a leader in championing better health and wellness. Seeing LOHAS being shared here in the Philippines is an empowering reminder that living a healthy, sustainable lifestyle is something we can all embrace.”
The launch event also featured remarks from Ms. Anne Constantino, Senior Vice President for Operations at Anytime Fitness Asia Corporate, who shared her experience with Johnson Fitness, a Taiwan brand known for its smart fitness equipment. Other Taiwan brands supporting the initiative include JK Fitness, Starbia, Vinxper, and Aropec.
Day One Activities
Market! Market! was alive from morning until night as attendees of LOHAS Days on September 12 were able to access free fitness activities for the whole day, such as spin class, yoga session, and high-energy body combat.
In addition to fitness sessions and wellness talks, LOHAS Days also features a diverse range of innovative products from award-winning Taiwanese brands, highlighting how technology and sustainability go hand in hand in everyday living:
GIANT, XTC SLR 29 — Includes Giant’s premium ALUXX SLR aluminum frame, offering top-tier lightness, rigidity, and durability and ensuring speed, balance, and confident handling on any trail.
Makalot, Motion Tracking Suit — Designed for AI-powered AR/VR and animation and accurately tracks joint motion and angles using reliable sensors and algorithms.Acer, Swift Edge 14 AI — Built for productivity and creativity, it delivers up to 21 hours of reliable performance with multi-day battery life.
FECA, Slam Dunk Basketball Kit— Features FECA’s patented magic suction technology and offers a stable, eco-friendly, and adjustable play setup for both kids and adults.
Annie’s Way, Power Hydrate Facial Essence — Ultra-fast absorbing, non-sticky power hydrate facial essence infused with Green Tea and Retinol to refresh, hydrate, and revitalize the skin.
LOHAS Days Event At Ayala Malls MARKET! MARKET!
LOHAS Days will continue to run until September 14 at Ayala Malls Market! Market! in Taguig City. Visitors can enjoy fitness sessions, wellness talks, interactive exhibits, and product showcases that highlight Taiwan’s innovation in health and sustainability. The event also features the beloved mascot FuBear and exciting activities for families and fitness enthusiasts alike.
For more information on LOHAS Days, visit the Facebook page of Taiwan Excellence PH: https://www.facebook.com/TaiwanExcellence.ph.
