Popular beverage brand partners with local cuisine to celebrate Davao’s rich culinary heritage across seven food fair locations
DAVAO CITY, Philippines – Pepsi Philippines is bringing a fresh twist to this year’s Kadayawan Festival with an exciting culinary adventure that celebrates both flavor and local tradition. From August 14-31, festival-goers can experience unique pairings between Pepsi and Davao’s beloved local dishes across seven food fairs throughout the city.
As one of the major annual festivals in the Philippines, Kadayawan is a real pillar of Davao culture, bringing together locals and travelers alike for good food, drinks, music, and dancing in the streets. From floral float parades to vibrant street dancing, the festival highlighting the 11 tribes of Davao City has something for everyone. This year, the festivities become even more elevated with Pepsi’s involvement, introducing exciting and new food pairings that complement the celebration’s already rich culinary offerings.
This partnership with one of the region’s most beloved cultural celebrations creates the perfect opportunity for people to experience and enjoy all kinds of food pairings with Pepsi, discovering exciting new value meal combinations that enhance their dining experience.
“We’re excited to demonstrate how Pepsi can elevate the dining experience with Davao’s incredible local cuisine,” said Ara Espina, Pepsi Brand Manager. “This initiative goes beyond traditional beverage pairing – we’re showing how the crisp, refreshing taste of Pepsi creates unique and delightful combinations with beloved Davao dishes like the hearty balbacua, the flavorful contrast of sinuglaw, and the rich broth of bulcachong. It’s about celebrating the city’s culinary heritage while introducing a fresh perspective on how people can enjoy their favorite local meals amid all the festival excitement.”
Festival-goers will find Pepsi booths strategically positioned across seven prime food fair locations to maximize accessibility during the festivities. These include the culturally-rich Lasa’t Kultura Davao Leg 2 at NCCC Mall VP Dome, the traditional Kaan Dawet at Rizal Park, The Great Kadayawan Trade Fair and Bazaar at Davao Convention & Trade Center, Kadayawan Market Market at The Mangroves along Coastal Road, The North Weekend Market at Casa Mira Towers, DGT Weekend Market at DGT Grounds, and the Kadayawan Food Bazaar at the parking area in front of Gaisano Mall Toril.
Whether you’re taking a break from street dancing, exploring the vibrant trade fairs, or savoring the diverse food offerings that make Kadayawan special – Pepsi’s presence adds a refreshing dimension to the festival experience.
Visitors can discover how Pepsi’s crisp taste pairs beautifully with traditional street food and local delicacies, creating value meal combinations that enhance every moment of the celebration.
For more information about Pepsi’s Kadayawan Festival participation, booth locations, and exclusive pairings, follow @PepsiPH on Facebook and Instagram, or visit any of the seven designated locations from August 14-31, 2025.
