Rising search interest for spring-related terms such as “cherry blossom” and “sakura”
on Klook’s platform from December 2025 to February 2026

Philippines —  Klook, a leading pan-regional experiences platform in Asia Pacific, unveils its Spring Readiness Index. The index serves as a seasonal pulse-check, an extension to Klook’s broader Travel Pulse annual research that offers a real-time view of how travelers are preparing for the upcoming peak travel period.

Based on insights drawn from 900 travelers across nine Asia markets — Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, Hong Kong, Taiwan, and India — Japan (78%) continues to hold the crown as the top spring travel destination, followed by South Korea (52%). 

The primary reason travelers choose to visit these destinations during the March–April window is clear: to experience seasonal attractions.

This aligns with Klook’s Travel Pulse 2026 findings, which show that “time-limited natural sights or spectacles”, including flower blooms, rank among the top experiences travelers are most likely to pursue in 2026.

Another key insight from the Spring Readiness Index — echoing Klook’s Travel Pulse trends — is the growing shift toward discovery-driven travel, with travelers looking to maximize the value of every journey.

The experience chase: multi-destination itineraries in full bloom

Rather than choosing between major cities or less-touristy cities, many are combining both within multi-destination trips.

According to Klook’s Travel Pulse, two-thirds of travelers plan to visit multiple destinations per journey, signaling a shift away from single-stop itineraries. 

Major cities are no longer the final destination; instead, they are becoming gateways that enable travelers to extend their journeys beyond familiar hotspots.

Internal data from Klook between March and April 2025 reveals a significant surge in interest toward regional destinations. While traditional hubs remain popular, Filipino travelers are increasingly exploring “second-city” locales:

• Japan: Significant growth was recorded in regional gems such as Sennan, Nagoya, and Hiroshima, alongside scenic escapes like Sapporo, Fukuoka, Oono, and Kobe.
• South Korea: Beyond Seoul, travelers are venturing into the heart of Korean culture and nature, with Gyeonggi-do, Gangwon-do, and Jeju leading the rise, followed by historic Gyeongju, Chungcheongnam-do, and Jeollabuk-do.

Flexible planning and confident travel define Asia’s spring travel trends

When asked about their potential concerns traveling during this popular season, respondents cited crowding at popular attractions — including long queues or wait times — as their top worry (47%), followed by the risk of missing peak seasonal moments such as cherry blossoms (41%). 

Beyond these, most travelers feel largely neutral or unconcerned about other travel stressors, such as weather uncertainty and higher prices during peak periods.

Seven in 10 respondents say they plan to book spring activities, tours and attractions within two months of departure — a relatively short booking window that suggests travelers are maintaining flexibility to respond to evolving bloom forecasts and seasonal conditions.

Together, these findings highlight how spring travelers are approaching the season with greater flexibility and confidence.

“Spring Travel is always a must for Filipinos looking to escape the summer heat and to enjoy unique seasonal experiences,” shares Michelle Ho, General Manager of Klook Philippines.

“What we’re seeing through this Spring Readiness Index is a renewed confidence in planning and exploring destinations around these experiences, and a more intentional approach to how they travel. Filipino travelers prioritize comfort and affordability just as much as they value meaningful and memorable experiences. ” 

Bloom Back Guarantee

With missing peak cherry blossom moments ranking among travelers’ top concerns in the Spring Readiness Index, Klook is introducing the Bloom Back Guarantee to give travelers greater confidence during spring travel. 

Available as an add-on to selected cherry blossom tours across Japan and South Korea, this Klook-only guarantee offers a 30% refund if the blossoms did not bloom during the official forecasted periods.

The Bloom Back Guarantee reflects Klook’s commitment to turning seasonal insights into actual solutions that help travelers plan spring journeys with greater flexibility and peace.

Chase the blooms with Klook and enjoy up to ₱2,800 in savings on spring trips to Japan, South Korea, or Taiwan. All Klook users can get 5% off hotels and transport, and 10% off on tours, including exclusive experiences at Everland, South Korea’s largest theme park. These Klook-exclusive tours offer intimate day or night access to the ‘Secret Garden’ for cherry blossoms and fireworks viewing at night. 

Download the Klook app through the Google Play Store or the Apple Store. For more information, follow Klook on Facebook, Instagram, and TikTok.

***

About Klook 

Klook is a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations.