JoyRide, the Philippines’ leading mobility superapp, proudly joined Kagay-anons in celebrating this year’s Higalaay Festival, one of the most anticipated cultural events in Cagayan de Oro (CDO). With thousands gathering across multiple activities, JoyRide actively shared in the festivities as part of its continuing commitment to serve and celebrate with the city’s people.
Recognized as one of Northern Mindanao’s grandest celebrations, the Higalaay Festival showcases the city’s heritage through pyromusical shows, street dancing, civic parades, and floats that attract both locals and visitors alike.
Last year, JoyRide officially launched its services in Cagayan de Oro, supporting the mobility needs of residents through safe, reliable, and affordable transport services across its MC Taxi, Car, and Taxi Cab offerings.
“Being part of the Higalaay Festival is not only a chance to celebrate Cagayan de Oro’s rich traditions, but also to strengthen our connection with the people who welcome us into their daily journeys,” said Sherwin Yu, President of JoyRide Philippines. “Their trust and support inspire us to continuously enhance our services, ensuring rides that are safe, convenient, and affordable for everyone.”
During the festival, JoyRide added extra excitement to the celebration with its interactive booth activities. The Spin the Wheel game drew hundreds of participants who won exclusive merchandise including JoyRide aquaflasks, tote bags, caps, and ride vouchers. JoyRide representatives also took part in the street dancing festivities, while JoyRide’s CDO bikers proudly rolled through the civic parade route from Rizal Street to Limketkai, warmly welcomed by cheering Kagay-anons.
JoyRide also marked the occasion by rolling out special Cagayan de Oro promo codes:
- BARATOKAAYO: 50% off, usable up to 5 MC Taxi rides only
- BARATOJRCAR: 50% off, usable up to 5 Car rides only
While first-time users may avail of the following:
- JRCDO: 50% off on MC Taxi and/or Car ride
- JRTAXICAB: ₱59 off on Taxi Cab ride
JoyRide’s offers, according to Yu, is a part of their continued efforts of providing “sulit” rides tailored to the needs of CDO residents.
“We are truly honored to be part of the Higalaay Festival together with the community,” Yu added. “Beyond providing safe and affordable transportation, JoyRide is committed to standing with Kagay-anons as they celebrate their culture, values and traditions.”
As Cagayan de Oro continues to thrive as a center of growth in Northern Mindanao, JoyRide reaffirms its role as a trusted partner for the city and its people — on the road, at events, and in everyday life.
