Avon, one of the world’s leading beauty brands, is taking a bold step towards its vision of creating a better world for women and for all. In an exciting partnership with Watsons, one of Asia’s top beauty and personal care destinations, Avon makes its best-selling products available in Watsons stores nationwide, starting first with almost 500 stores in October 2024, adding more in the coming months.
As consumers have preferences on ways to shop, this groundbreaking partnership will embrace Avon’s ultimate potential to engage more beauty lovers, allowing them to rediscover the iconic brand however they want.
Beauty for all
Avon and Watsons share a commitment to accessibility and inclusivity, making this partnership a pivotal moment going beyond a mere expansion. It’s a shared promise to ensure that no matter where or who you are, quality beauty is within reach. Now, more Filipinos can enjoy the trusted quality, innovation, and unparalleled value that have made Avon a household name for generations, with a legacy of empowerment first to women, now for all—whether through their empowering products or the causes they support.
“We are excited to partner with Watsons, a prominent name in health and beauty retail here in the Philippines,” says Vanee Gosiengfiao, general manager of Avon Philippines. “This expansion is a significant step in making Avon’s products more accessible to all Filipinos, ensuring that they can easily find their favorite world-class Avon beauty products in a Watsons store near them.”
Kristof Neirynck, Avon’s global CEO, emphasizes the brand’s commitment to both their loyal and new customers: “Our partnership with Watsons is a major milestone for Avon as we continue to expand our omnichannel presence globally. We are committed to evolving and modernizing our approach to meet the diverse needs of our customers in every market. This means integrating digital and physical experiences to offer multiple ways to shop—whether through our amazing Representatives, our eCommerce platforms, or now, through leading retail partners like Watsons.”
Avon’s entry into Watsons complements its network of Representatives while catering to the evolving shopping preferences of today’s consumers, enhancing the overall consumer experience. This move reinforces Avon’s ongoing efforts to cater to the evolving needs of today’s consumers, who are looking for flexibility in how and where they shop.
From left to right: Vanee Gosiengfiao, General Manager of Avon Philippines; Orkun Gul, Managing Director of Avon APMA; Kristof Neirynck, CEO of Avon; Kim Reyes, Director for Trading Beauty and Commercial Services at Watsons Philippines; Jared De Guzman, Customer Director at Watsons Philippines; Frank Patricio, Controller Trading Beauty at Watsons Philippines; Raj Advani, CEO of Nyne; and Joana Atienza, General Manager of Nyne
“We are equally grateful and happy that this partnership allows us to bring Avon’s iconic and world class products directly to beauty enthusiasts everywhere. Together, we’re not just unveiling a brand; we’re igniting a movement of empowerment and inspiration.” says Jeff Go, Chief Operating Officer at Watsons Philippines.
Celebrate a New Chapter with Avon
Avon’s partnership with Watsons underscores a significant step forward in Avon’s commitment to accessibility and empowerment.
Celebrate its journey when you discover Avon’s iconic beauty and personal care products in a Watsons store near you. Special promotions will celebrate the launch, with details shared on Avon’s social media channels.
For more information about Avon, its products, and the causes they support, visit www.avon.ph
About Avon
At Avon, we believe a better world for women is a better world for all. We are the beauty brand for women embracing their power, inspiring their confidence and providing opportunities to realise their potential. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks and more than 20% of every sale helps to create better futures for women*. We stand for progress for women: we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation, we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group. *Learn more at www.avonworldwide.com.
Avon make-up is proud to be approved by Cruelty Free International under the Leaping Bunny Programme—a globally recognisable gold standard for cruelty cosmetics, personal care, household and cleaning products. Learn more about our commitment to animal welfare at avonworldwide.com
