In a resounding demonstration of its unwavering commitment to the Filipinos, Cebuana
Lhuillier has once again taken a pivotal role in the community by actively supporting the
Bureau of Fire Protection’s (BFP) Fire Prevention Month Campaign. For an institution
that has long been a beacon for financial empowerment, this latest endeavor
underscores Cebuana Lhuillier’s broader mission to provide not only financial stability
but also peace of mind to the Filipino people.
Cebuana Lhuillier’s journey as an advocate of Filipinos’ financial well-being is not a
recent development. The company has consistently provided affordable and accessible
financial services, becoming a trusted partner in countless lives. At the heart of this
mission is Cebuana Lhuillier Insurance Brokers (CLIB), the insurance arm dedicated to
extending a great selection of insurance products and services to the community.
This Fire Prevention Month, Cebuana Lhuillier, through CLIB, took a significant step
forward in its commitment to the Filipino people as it participated in the recent 1st Makati
City Fire and Disaster Expo organized by the Bureau of Fire Protection Makati.
“At Cebuana Lhuillier, our mission goes beyond financial services. It’s about building a
resilient and secure future for every Filipino. Our partnership with the BFP is a step
towards realizing that vision, ensuring that our communities are protected and
empowered,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
During the Expo, Cebuana Lhuillier solidified its support to BFP Makati’s fire safety
initiatives with a substantial donation of PHP 50,000. In addition, the company, through
its dedicated Ka-Cebuanas, distributed 200 ProtectMax policies to the participants.
ProtectMax, CLIB’s revolutionary sachet-type insurance underwritten by Pioneer
Insurance and Surety Corporation (PISC), is designed to offer individuals aged 7 to 70
accessible coverage of up to PHP 150,000 for accidents, sickness, and fire/lighting
incidents. Priced at an affordable premium of PHP 50, policyholders can avail four
months of coverage with the flexibility to hold up to five policies simultaneously.
“I take pride in CLIB’s relentless pursuit of ensuring every Filipino can embrace the
future with full confidence. Our collaboration with the BFP, especially this Fire
Prevention Month, strengthens our commitment to delivering comprehensive and
revolutionary insurance solutions that not only protect against unforeseen calamities,
but also actively contribute to the well-being of all Filipinos. It is a testament to our
common goal of a better, more secure future for everyone,” said Anthony Bernabe,
General Manager and Group Head of CLIB.
Cebuana Lhuillier’s participation in the 1st Makati City Fire and Disaster Expo
demonstrates the company’s long-standing dedication to the Filipino people. Through its
multifaceted approach to financial empowerment and community well-being, Cebuana
Lhuillier continues to be a guiding light, offering hope and security to the lives of many.
