No plan? No problem, as Absolut Vodka & SPRITE transforms the Philippines pulling off for the ultimate, unplanned hangout – celebrating the arrival of the new alcoholic ready-to-drink (ARTD) cocktail in the country: Absolut Vodka & SPRITE.
Highlighting that the pre-mixed alcoholic cocktail is the perfectly planned mix for life’s greatest unplanned moments, Absolut Vodka & SPRITE is set to instigate spontaneous hangouts with friends, without the need for wristbands, dress code, or formal invitation this season.
Bringing together two iconic brands that have grown to have a global footprint, the new pre-mixed alcoholic cocktail is made with the perfect mix of Absolut Vodka’s full-bodied, smooth character with the highly refreshing lemon and lime flavour of SPRITE. Truly, the perfect blend of premium quality and refreshing taste has arrived.
Mark Dee, Senior Director of Frontline Marketing at the Coca-Cola Company for ASP East Region shares, “In today’s world where planning dominates, Absolut Vodka & SPRITE encourages people to relish life’s unplanned moments. We’re thrilled to bring the ‘Planned for the Unplanned’ campaign to life, offering our adult consumers a unique and interactive experience. We hope that our consumers across the Philippines will be inspired to embrace the unexpected and spark spontaneous gatherings with friends throughout the season and beyond.”
This innovative new beverage brings together the smooth sophistication of Absolut Vodka with the refreshing crisp, lemon-lime zest of SPRITE. Conveniently pre-mixed and packaged in a sleek 320mL can with a 7% ABV, it is designed for those spontaneous moments and social gatherings, ensuring you’re always ready to enjoy a perfectly balanced alcoholic cocktail.
Debasree Dasgupta, VP Global Marketing, Absolut Vodka added, “We’re delighted to see the next iteration of the Absolut Vodka & SPRITE journey, with the launch of this campaign platform. Absolut Vodka has always been the key player for the perfect mix in any social occasion, so inviting consumers to try Absolute Vodka & Sprite while enjoying their spontaneous unplanned hangouts with friends couldn’t be truer to our brand.”
Discover the Perfect Mix
The Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail is available in select stores in Metro Manila and will soon roll out to other areas nationwide Clear responsibility symbols on the cans indicate that the drink is to be enjoyed only by consumers of legal purchasing age. Both The Coca-Cola Company and Pernod Ricard are committed to adhering to responsible marketing practices.
Whether planning a gathering or embracing an unplanned moment, the Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail offers the perfect blend of premium taste and convenience for only PHP 55 SRP at supermarkets and PHP 65 SRP at convenience stores. It is also available at the official Coca-Cola Flagship Store on Lazada: https://s.lazada.com.ph/a.jbn.
To know more about our responsible marketing practices, and what’s the latest on Absolut Vodka & SPRITE, follow us on Facebook, Instagram, or visit www.coca-cola.com/ph. Always drink responsibly.
About Coca-Cola Philippines
Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 111 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 10,000 Filipinos in over 20 manufacturing facilities and more than 70 distribution centers nationwide.
We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite Royal, and other sparkling soft drinks. Our beverage strategy continues to evolve in line with changing consumer preferences by offering a variety of new, innovative products.
