ROX Bonifacio High Street, Manila – FOX Racing commemorated its 50th anniversary in style with an electrifying event at ROX Bonifacio High Street, bringing together over 50 passionate individuals including athletes, Key Opinion Leaders (KOLs), media representatives, and loyal FOX customers. Themed “Honor your ,” the event was a fitting tribute to five decades of trailblazing innovation and a glimpse into an exciting future.
The celebration began by paying homage to FOX’s rich history. Attendees were treated to the brand’s 50th-anniversary global video, a visual journey that highlighted FOX’s evolution and the key moments that have shaped its legacy. This was followed by a nostalgic video featuring highlights from past FOX events, reminding everyone of the brand’s long-standing influence in the world of motocross and mountain biking.
As the focus shifted to the present, the audience had the privilege of hearing from some of FOX’s top athletes, including Edrie Ocampo, Kimi Grande, and Ralph Ramento. In an intimate talk, these athletes shared their experiences with FOX, highlighting how the brand has been instrumental in their careers and how it continues to inspire them today.
One of the major highlights of the event was the launch of the 2024 R.O.X. Ride Out, a cherished tradition that has been running for 12 to 13 years. Organized in partnership with FOX, the R.O.X. Ride Out is a community event that brings together two-wheel enthusiasts for a day of safe and fun riding. This year’s event is set to be bigger than ever, with rides happening in six key cities across the Philippines: Manila, Baguio, Olongapo, Cebu, Cagayan De Oro, and Davao. The Ride Out is more than just a ride; it’s a celebration of the biking community, involving partner brands, malls, media, and bike groups in a nationwide gathering of passion and camaraderie.
Looking towards the future, FOX Brand Executive Geoff Khu took the stage to discuss the brand’s direction in the coming months. Khu expressed his excitement about the latest innovations FOX has in store, offering attendees an exclusive sneak peek into the upcoming gear that will define the future of FOX in the Philippines. His address left the audience eager to see how FOX will continue to push the boundaries of performance and design.
FOX Racing’s story began with a dream in Santa Clara, California, where founder Geoff Fox transformed a small moto dealership into a global powerhouse. Starting with a mail-order parts catalog, Fox built a legendary racing team, Moto-X Fox, and revolutionized the culture of motocross. For 50 years, FOX has led the industry with groundbreaking product design and innovation, setting the standard for moto and mountain bike gear worldwide. As FOX enters its next chapter, the brand remains committed to technical innovation and the relentless pursuit of adventure, continuing the legacy of its visionary founder.
As FOX Racing celebrates its 50th anniversary, the brand remains poised to inspire riders and athletes across the globe, staying true to its mission of innovation, passion, and excellence for many more years to come.
