Shopee recently wrapped up one of its biggest sales of the year, the 11.11 Mega Pamasko Sale, by giving customers a satisfying shopping experience and offering a platform for success for businesses of all kinds.
As they begin their holiday shopping, consumers enjoyed a total of 62 Million in savings on November 11 alone, with local retailers reporting a 4 times increase in sales compared to a typical day.
According to Martin Yu, Director at Shopee Philippines, “Our goal is to give a sense of joy through Shopee – for customers to have the most rewarding shopping experience, and for businesses to find success on our platform. More Filipinos should take advantage of e-commerce’s convenience so that businesses can reach out to them via mas mura deals, live streams, or exciting new programs like Shop to Win Gold. “
This year’s 11.11 Mega Pamasko Sale saw an increase in sales for regional vendors and brand partners. Local brands and companies were encouraged to increase sales as a result of the 11.11 Mega Pamasko Sale, which also linked them to Shopee’s online ecosystem. During 11.11, the sales of one local merchant increased seven times. Users appeared to favor the local stores Luckiss, Mumu, and Willet.
Due to customers being drawn in by special offers, Shopee Mall also saw an increase in sales overall. This is especially true for the essentials and personal care product categories, where Uni-Care, Unilever Beauty, and Cblue PH registered the highest spikes in products sold on 11.11. Finding Mas Mura Deals is a popular holiday trend among Philippine consumers.
In addition to the significant overall savings, one Filipino customer was particularly frugal when it came to their early Christmas shopping, recording over 45,000 in savings in a single checkout. Health, Housing and Living The most popular searches were for women’s shoes, dresses, and face masks, indicating that people were preparing for their holiday gatherings in advance.
More users downloaded the Shopee app thanks to its lucrative prizes, entertaining content, and practical cashless transactions. Users who wanted to win a chance to take home gold bars, a year’s worth of groceries, or electricity enthusiastically filled out more than 2.7 million entries for Shop to Win Gold.
During the campaign, users were given access to thousands of hours of live streams, with over 115 million viewers watching from all over the nation. These live streams allowed users to interact with and take advantage of deals from their preferred local sellers and brands.
The platform saw a 2.5 times increase in customers using ShopeePay for the first time and over 3 times more orders paid via ShopeePay compared to a typical day, indicating that more Filipinos took advantage of the benefits and convenience of the service.
Download the Shopee app from the top app stores and follow Shopee Philippines on Facebook, Twitter, Instagram, TikTok, and YouTube to make your holiday shopping more enjoyable.
