Globe, the Philippines’ leading telco and digital solutions platform, has joined an elite group of international brands recognized by Toronto-based insights community company Alida as it received the Alida Delta Award for championing customer understanding through the effective use of market research data and insights for informed decisions.
For over a decade now, the Alida Delta Award has been given to global brands going above and beyond to create more value for their customers. Globe is the only Philippine company that reached Alida’s Top 10 list this year.
“Globe was chosen as a Delta Award winner because they prioritize discovering the truth about their customers and putting that truth into action to deliver extraordinary experiences,” said Ross Wainwright, Alida CEO. “Its commitment to placing its customers at the heart of its business has allowed them to create immense value for its company, making them leaders in their industry.”
Jennifer Jane Echevarria, Commercial Strategic Services Group Head at Globe, said the recognition proves that Globe puts its customers’ best interests and needs first by allowing them to be heard and empowered to make a difference even during the most challenging moments. “At Globe, we always put our customers at the center of everything. At the height of the lockdown due to the pandemic, it was a challenge for us to reach, visit and understand different customer segments – what they are. how habits and behaviors are evolving and how we can strengthen them as we live,” Echevarría said.
“Working with Alida, we have grown and engaged a strong Globe Collaborate online community of 4,2,000 people during the most challenging times so we can stay connected, gain actionable insights, and deliver critical business insights. We are able to drive decisions, and we thank Alida for acknowledging this eight-year partnership and Globe’s commitment to our customers,” she said.
Globe has responded to the challenges posed by the pandemic by engaging and listening to customers in innovative ways. The company’s Customer Intelligence team used Globe Collaborate as a primary channel to reach out to Filipinos, conduct market research and gain insights into their lives.
Globe Collaborate is his eight-year-old online community that combines Globe Mobile, broadband, and TM across the country and actively participates in regular surveys, interviews, user tests, and other research-related surveys. increase.
This community allows Globe to receive direct feedback and ideas from clients as it hosts more than 30 online surveys and research activities such as focus group discussions and in-depth interviews each year.
Globe leverages the wealth of data available and combines it with additional information to support decision making.
As Globe expands into a digital solutions platform, we remain committed to staying abreast of customer trends to improve the lives of Filipinos through superior products, services and experiences.
