Masahiro Uehara appointed as president of FUJIFILM Philippines. Uehara, the former managing director of Fujifilm Hong Kong, said as the company continues to expand its footprint to adapt and respond to changing customer needs amid his COVID-19 pandemic. take over that position.
Established in the Philippines in 2012 as a sales subsidiary of Fujifilm’s Asia-Pacific regional headquarters, the Japanese brand has continued to expand its presence in the healthcare, graphic arts and photography industries, making significant contributions. I’ve been
“Fujifilm Philippines has used its knowledge and expertise far beyond its roots in photography to expand into several other industries and businesses. The company is known for its technology-oriented solutions. FUJIFILM Philippines offers complete solutions in a variety of high-tech fields, said Masahiro Uehara, the new president of FUJIFILM Philippines.
In 2019, the company established its first outlet in Cebu to address the increasing demand and make sure that the quality of its products and services in the Visayas and adjacent places in Mindanao are maintained.
At present, Fujifilm offers a wide range of products and services such as Healthcare (medical equipment and pharmaceuticals); Materials (graphic systems, inkjet printers, semiconductor materials, and recording media); Business Innovation (digital color multi-function devices and printers for office use, as well as services for business solutions); and Imaging (including photo and imaging devices such as mirrorless and instant cameras, and photo printing services).
Revolutionizing healthcare through technology
Fujifilm Philippines started offering comprehensive healthcare solutions to the local market after its parent company, Fujifilm Corporation, acquired the diagnostic imaging-related business of Hitachi, Ltd. in March 2021. It covers computed tomography (CT) and magnetic resonance imaging (MRI), X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems, and picture archiving and communications systems (PACS). As the world grapples with the impact of the COVID-19 pandemic, Uehara said Fujifilm Philippines is now focused on the health and well-being of Filipinos. At the height of the pandemic, Fujifilm Philippines has installed He FDR Go PLUS, a digital mobile X-ray machine, in various hospitals across the country to take chest X-rays on the front lines and patients with COVID-19 symptoms. made it possible to identify
“Our products help healthcare providers diagnose and treat more patients faster, improving patient comfort and safety to support people’s well-being,” he said. .
one of the world’s leading photographers
As one of the world’s leading photographers, the company introduced the Fujifilm X Series mirrorless cameras to the Philippine market. Mirrorless cameras have the same creativity and image quality as DSLRs, but in smaller, lighter bodies and easier to use. Perfect for travelling, blogging, vlogging and capturing everyday memories. We also offer interchangeable lenses.
The company launched the Fujifilm X-T5, the latest mirrorless camera in its award-winning X-series, in November 2022. The Fujifilm X-T5 offers a unique shooting experience with its latest sensor, fast processor and advanced autofocus system. The lightweight body and analog dial provide a unique and authentic shooting experience.
“Our goal is to get more people to try our cameras and lenses. Fujifilm’s GFX/X series is compact, yet highly advanced and reliable, producing beautiful images and videos. I would like you to think of it as a system that can do it.I also want you to think of the GFX/X series as an extension of your creativity and a tool for realizing your creative vision,” said Mr. Uehara.
Fujifilm instax is particularly popular among millennials, which is why he remains one of the leaders in the instant camera industry around the world.
For more information about Fujifilm Philippines, visit https://web.facebook.com/fujifilmphilippines/.
