With the Philippines having developed a strong coffee culture over the years, it’s no surprise
that brands are looking to e-Commerce platforms like TikTok Shop to reach and engage with
more audiences and innovate their marketing strategies.
Filipino coffee brands are creatively connecting with coffee lovers on TikTok Shop’s
engaging platform, generating interest by showcasing espresso machines or unique blends
and recipes through entertaining videos.
Here are some coffee brands that are leveraging TikTok Shop’s short videos, live selling,
and affiliate marketing to help them share their stories, drive engagement, boost sales, and
build a community.
B Coffee PH (@b.coffee.ph)
One of the success stories on TikTok Shop is B Coffee PH, which joined the platform in
October 2022. Within its first year, the brand sold an impressive 30,000 coffee machines and
achieved 116% growth in TikTok Shop in 2023—its fastest growth on the platform.
With a thriving community of over 1,000 affiliates and creators, B Coffee PH effectively
promotes its featured products, including the popular Freshman Machine for capsule coffee
enthusiasts, the Varsity Milk Frother for rich, frothy beverages, and the limited-edition Latte
Lovers’ Delight Holiday Gift Bundle for aromatic lattes. Customers can choose from 8
capsule varieties, with options ranging from single origin capsules—Colombia, Nicaragua,
Brazil, Costa Rica to mixed blended capsules such as Dulce (caramel notes), Sedosa
(cereal notes), Silka (vanilla notes), and Rico (chocolate notes), offering rich and multiple
ways to enjoy coffee hot, iced, or black.
Mega PH Jimm’s Coffee (@jimms_coffeemix)
Since joining TikTok Shop in May 2023, Mega Prime Food’s Inc. has prioritized corporate
social responsibility alongside sales growth through the Mega Bigay Sustansya and Mega
Malasakit initiatives. Mega Bigay Sustansya together with government partners focused on
organizing feeding programs across the local community while Mega Malasakit were
community-based initiatives aimed at educating moms how to cook nutritious food.
In addition to its social impact, Mega Prime Food’s Inc. has introduced popular and healthier
coffee products on TikTok Shop with Jimm’s Coffee Mix, including Jimm’s 5 in 1 Sugarfree,
a blend of high-quality coffee, Agaricus Mushroom Extract, and Korean Ginseng that is rich
in nutrients and antioxidants, which may help reduce stress and boost stamina. Another
product is Jimm’s Black Coffee with Ginseng, which may provide an added boost in energy
and mental performance.
Nestlé PH (@nescafephilippines)
As a pioneering brand in the food and beverage category on TikTok, Nestlé PH joined the
platform in May 2023 to promote one of its biggest brands Nescafé. In celebration of the
International Coffee Month, Nestlé launched a campaign that ran from October 1 to 12,
offering free Nescafé mugs with coffee bundle purchases, featuring products such as
Nescafé Classic, and Coffee-Mate, alongside Nestlé Professional coffee products like
Nescafé Aromatico coffee beans. This initiative also showcased the Nescafé Plan,
underscoring their commitment to supporting Filipino coffee farmers and teaching
regenerative agriculture practices towards a sustainable and climate-resilient coffee industry.
San Miguel Foods (@sanmigcoffeephilippines)
San Miguel Foods has experienced impressive growth on TikTok Shop, doubling its traffic
and achieving a remarkable 108% increase in sales in 2024—its fastest growth ever. This
success is driven by affiliates who creatively showcase the brand’s products, resulting in an
astonishing 900% rise in affiliate sales in Q3 compared to Q2.
By leveraging TikTok Shop’s influencer-driven economy, these creators effectively engage
audiences and boost real-time conversions for products including San Mig Sugar Free
Coffee Original and San Mig Sugar Free Coffee White.
Universal Robina Corporation (@urcphilippines / @greattastecoffeeph)
Universal Robina Corporation (URC) has also found success on TikTok Shop with its
flagship Great Taste coffee brand. Since joining the platform in September 2022, Great
Taste White and Great Taste Choco have become top sellers, with new product launches
like Great Taste Cream-O and Great Taste Iced Coffee Dark Latte surpassing sales targets.
The brand was also featured as TikTok Shop’s Brand of the Day in June 2024, further
solidifying its presence on the platform. By leveraging TikTok Shop’s unique blend of
creativity and commerce, URC has effectively reached a younger, more digitally savvy
audience.
Empowering Coffee Brands One TikTok Video at a Time
As coffee remains a vital part of Filipino culture, TikTok Shop empowers these brands to do
more than sell. Through TikTok Shop’s tools, such as live streaming, short form videos, and
affiliate marketing, they are able to share their unique stories, build communities, and
promote positive change. By using these tools, brands are redefining not only how coffee is
consumed but also how it is experienced, deepening the connection with coffee lovers.
As the holiday season approaches, TikTok Shop will celebrate its 11.11 Paskong Panalo
Sale from November 5-11, 2024, offering exclusive discounts, free shipping, and exciting
branded deals creating joy for shoppers while providing businesses with opportunities to
reach a wider audience–so coffee lovers are definitely in for a treat!
About TikTok Shop
TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly
on TikTok. With TikTok Shop, merchants can tap into full commerce experience with the
capability to upload products and manage everything from shipping to fulfillment and point of
purchase. Products are recommended to TikTok audiences through shoppable content
formats such as in-feed short videos (embedded with product links), live shopping events, as
well as a marketplace through the new Shop Tab.
