Jack Daniel’s On Stage 2024: Partnering with the indie music community to elevate homegrown talent

For decades, Jack Daniel’s Philippines has supported the growth of the local indie music community and the next generation of future music greats through its music program.Now, everything is set for its most anticipated comeback.

The No. 1 US whiskey brand (IWSR, 2024) returns with Jack Daniel’s On Stage 2024 (JDOS) in the
Philippines, championing the movers and shakers of the Philippine independent music scene by
providing an avenue for bands to showcase their artistry and musicality. Through the series of live
performances and media opportunities, the program paves the way for them to step onto a much bigger
stage and much wider audience.

“Music has always been part of Jack Daniel’s DNA,” shares Gabriel Fajardo, the Brand Manager of Jack
Daniel’s Emerging Asia. “It is through music that the brand has solidified its place in culture and how
many people have connected with Jack over the years.”

Built on the values of promoting community-building and inclusivity through live music, JDOS empowers
musicians to express their genuine selves through their performances. Through this, Jack Daniel’s and its
partners inspire these aspiring artists to elevate their craft and propel them further into a professional
career in the music industry—be it here or abroad.

This year, JDOS partners with emerging and recurring production partners who have earned a reputation
for strengthening indie music communities through their uncompromising curation and distinct voice.The
partners invaluable experience and expertise in harnessing the untapped potential of artists in live
performances, adds credibility to the JDOS program. The production groups that were heavily involved in
creating a lineup that cuts across all musical tastes include GNN (Gabi Na Naman Productions), Locked
Down Entertainment, Doc Def Productions, SYQL, The Flying Lugaw, Otelik Presents, and Funky
Beat Entertainment.

JDOS will showcase the diversity and richness of the local music scene with live event stages in key
outlets in Metro Manila. The production partners, together with Jack Daniel’s, will organize music events
in various venues featuring this year’s amazing roster of independent artists.

As Gabe puts it, “We want to give the up-and-coming artists the avenue to feel the adrenaline of the live
stages, of putting themselves out there for everyone to listen and watch. As we’ve said, we want their
stories to be heard by people and to give them the opportunity to share their music boldly to the world
through Jack Daniel’s On Stage.”

Check out the schedule of JDOS Playlist LIVE:
Oct 18 – Locked Down Entertainment
Nov 9 – Funkybeat Entertainment
Nov 16 – Doc Def Productions
Nov 23 – The Flying Lugaw
Nov 29 – GNN
Dec 6 – Otelik presents
Dec 7 – SYQL

Jack Up The Volume Promo
Jack Daniel’s On Stage is only one part of Jack Daniel’s music campaign this year. Alongside JDOS, we
also have the Jack Up The Volume National Consumer Promotion, which gives people the chance to
experience music on an entirely new level. Two grand prize winners will be flown to one of the biggest
music festivals in Japan. While others will get a chance to win other rockin’ prizes like laptops, tablets,
premium headphones, electric guitars, and vinyl players. To top it off, there will be winners of bottles from
the Jack Daniel’s Family of brands too!

For more information, check out Jack Daniel’s Facebook and Instagram pages.
JDOS 2024 is presented by Jack Daniel’s Philippines, with launch venue partner Hard Rock Cafe Manila,
in partnership with BILLBOARD PH (official music media partner) and JB Music (official backline partner).

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel
Distillery is the first registered distillery in the United States and is on the National Register of Historic
Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey,
Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey,
Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack
Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a
true global icon found in more than 170 countries around the world and is the most valuable spirits brand
in the world as recognized by Interbrand. For more information visit www.jackdaniels.com.
Please Drink Responsibly.