Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash
saved her in times of need –from receiving a sweet gift from her loved ones by using the
app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even
talked about how the ease of the Scan to Pay feature when it comes to simple things, like
buying kwek-kwek when the craving strikes, and of course, who could forget her delighted
reaction when she successfully used her GCash Card for the first time to pay for a coffee run
in Paris!
Much like Heart, there are so many new things to discover and love about GCash! Apart
from being able to send and receive money for FREE, and get free vouchers and discounts
when paying online, thanks to the GCash Card, its users can transact seamlessly in over
200 countries — with lower foreign exchange rates vs. competitors, it instantly became one
of her travel essentials!
The different scenes showcased in the brand’s new film were inspired by the star’s day-to-
day life. In fact, Heart was heavily involved in crafting the script, and dressing herself in
some of her signature pieces from her personal wardrobe, some of which we’ve seen all
over social media!
“In my Heart, GCash is the best way to pay”
Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best
things life has to offer in the most convenient and secure way possible.
“Heart was really the perfect, and easy, choice for us when it came to developing this campaign.
She gave amountain’s worth of ideas from the very first time we met
her and the team was left inspired! Her attention to every
detail was key for us to develop a material that was unique
but also very personal to her. We loved the way she was
able to share her personal experiences with us in
highlighting how her GCash has made her transactions
easier, not only in the Philippines but all over the globe. ” –
Neil Trinidad, GCash Chief Marketing Officer.
GCash, the country’s no. 1 finance super app continues its mission to empower Filipinos to
move towards financial progress. Through this new collaboration between Heart and GCash,
users can only expect more to come in 2024 as they continue to open doors to a brighter
future for all Filipinos, so that they too can say that GCash is the best way to pay.
